Logo

The company logo uses the symbol of a SQUIRREL to characterize the company.

In animal symbolism, the SQUIRREL characterizes the ability to solve puzzles, resourcefulness, quick change of direction (when necessary to avoid danger), planning ahead (by storing for the future), balance in giving and receiving, power of rest during times of non-movement, discovery (seeking/exploring opportunities and possibilities) and action.

The idea that there are obstacles which can't be overcome is not part of the SQUIRREL's outlook of life, nor is giving up. SQUIRRELs have shown that perseverance and the readiness to try different methods are the keys to success (and survival).

In the animal kingdom, the only animal that symbolizes the FUTURE is the SQUIRREL. This animal also shows us how important it is to be always prepared. Few, if any, animals are busier than the SQUIRREL during the autumn. They gather enough nuts and seeds to get through the winter and buries them. For us, this is not only important on the physical level – it can also mean being flexible as the SQUIRREL when it comes to allowing and starting change.

Accordingly, our company tag line – YOUR FUTURE BEGINS WITH US, is aligned to our company logo.